blue diamond almond snacks

Blue Diamond is launching what it claims is the UK’s first coated almond snack.

Rolling out next month, Krunchies will be sold in a 70g bag (rsp: £1.39) in spicy BBQ and salt & vinegar flavours.

“Snack almonds are hugely popular in the UK, and we’ve introduced a new product that combines great flavour with the benefits of the healthy almond at the core,” said Blue Diamond Consumer Brands Europe MD John Beadle.

Almonds account for 7.9% of the UK’s £331m snack nuts market, up from 5.2% two years ago when US business Blue Diamond entered the UK, [IRI 52 w/e 16 August 2014]. In the US, almonds account for 23% of snack nut sales.