cheestrings, mature cheddar

Kerry Foods is launching a stronger variant of its cheese snack in a bid to appeal to older kids.

With a more ‘mature’ flavour, Cheestrings Strong is aimed at children aged nine and over. Launching on 13 April (rsp: £1.50 for a four-pack), the new variant will also feature a new packaging design.

“65% of the total cheese market is mature, yet currently there are limited offerings in kids’ cheese snacks despite kids’ taste buds adapting to stronger flavours,” said Tom Willock, kids’ dairy snacks marketing manager at Kerry Foods.

Kerry Foods will continue to support the Cheestrings range with its £5m Brave Bones Club campaign across TV, cinema and online.