The Jerky Group has introduced pork crackling to its Marks & Spencer own-label range.

Rolling out now, the product (rsp: £1.49) is made from Farm-Assured British pork and produced by the Real Pork Crackling Company.

The launch follows the roll-out of two own-label beef jerky lines into M&S last August, said Jerky Group owner James Newitt.

This week, premium pork crackling brand Awfully Posh rolled out to 194 Waitrose stores.