Kerry Foods is pushing further into the £186m meat snacking category with the launch of new tertiary brand Meateors.
Targeting adult males, Meateors is a packet of bite-sized meatballs containing 90% pork (rsp: £1.49). The product will initially launch in a BBQ flavour.
The company is also expanding its Mattessons snacking brand with Strip Sticks and Fire Dogs. The former are chicken skewers made with 100% chicken breast in 50g portions (rsp: £1.49 for a 50g pack). Fire Dogs are jumbo premium hot dogs in BBQ or chilli (rsp: £2.89).
Kerry Foods said the meat snacking category was showing 9% year-on-year growth [Nielsen 52 w/e 15 January].