Warburtons, which rebranded its free-from bread two months ago as Newburn Bakehouse, has relaunched its bagged snacks.

Baked Pitta Chips are being renamed Warburtons Escapes as it looks to target “relatively affluent and health-conscious” women aged 20 to 44. The fat content of the chips has been cut.

A £2m marketing spend will focus on sampling as Warburtons looks to double sales to £10m this year.