All Dairy articles – Page 267
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News
Anchor teams with Lurpak in UK
Two of the biggest names in the yellow fats business shocked the dairy industry on Thursday by revealing plans to join forces in the UK. The joint venture, subject to regulatory approval, begins operations early next year. Arch rivals New Zealand...
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Fogg gets mixing
KP is ringing the changes with new products and sizes for sharing. The Phileas Fogg brand gets two newcomers New York Deli Mix (rsp: £2.49, 280g) and Thai Mix (£2.49, 230g) while Mini Cheddars BBQ and Tangy Salsa are available in 250g drums…
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Festival showcases the best of British cheesemaking
A nationwide campaign to promote British cheese launched at the annual British Cheese Festival in Gloucestershire. Specialist Cheese Makers Association secretary Clare Cheney said: "This two-day festival is a huge boost to public awareness. "Some...
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Stuff's given kids appeal
ACC Milk is looking to capitalise on milk's generic £9m ad campaign The White Stuff with the launch of a branded 250ml size semi-skimmed milk under the same name. The black and white, easy-grip bottles, which hit shelves next week, are aimed at...
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Eden Vale points Ski to new heights
Eden Vale has lifted the lid on rejuvenation plans for Ski yogurt, including improved recipes, new packaging and £4m of marketing support. "We want Ski to be to yogurt what Heinz is to beans," said marketing manager Ian Mackenzie. A new recipe,...
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Flying is no picnic for Douglas as he spreads his wings for
Mary Carmichael Douglas, Lurpak's buttery brand ambassador, takes to the skies on Wednesday (October 3) in a new ad for the brand's Lighter Spreadable variant. The ad accounts for a big chunk of the new product's £6m marketing support, but the...
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Dunkers plays with new look
Popular children's snack Dairylea Dunkers is to hit TV screens in brand new packaging from today (September 22). A total of four executions are to be aired, forming part of a £1.2m spend. Featuring a 10-year-old boy, Jack, having fun with his...
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Yellow fats: a taste for spreadables
Retail sales of yellow fats amounted to £789m in 2000, of which butter accounted for 40%. Overall, volume sales of yellow fats have declined some 16% since 1996, while value declines totalled 9% over the same five-year review period. Value...
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Snatching 10 minutes for lunch when you work in a converted
Being big fans of Primula cheese spread, we were disappointed to find the cheese toasties packaged in what look like overgrown Burger King tomato ketchup pots. Most of the convenience and also the aesthetic appreciation of squirting cheesy stuff...
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Snowflake set to return to shelves
Snowflake, the chocolate treat which controversially propelled television presenter Anthea Turner to even greater fame, is to get its long-awaited relaunch this month. The milk and white chocolate snack a twist on the enduring Flake hit the...