Bel UK has launched its Christmas campaign with a TV ad for its Boursin soft cheese.

The ad revolves around the theme of ‘le plaisir intense’, showing people in various states of intense pleasure, in order to highlight Boursin’s intense flavour.

The company has also given its Mini Babybel an overhaul for Christmas, with festive six and 12-packs - featuring snowmen and snow flakes - going on to shelves this week.