Dairy

Health messaging most effective at converting consumers to yoghurt category, research finds

By 2022-09-23T11:26:00

yoghurt fruit berries unsplash

Activia and Actimel had the strongest uplift from TV, indicating a generally good responsiveness to health-based messaging

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW