Swedish dairy Lindahls has secured a permanent listing in Selfridges for its Turkish-style yoghurt.
Turkish-style yoghurt is creamier and thinner than Greek yoghurt, the company claims, and is successful in Sweden.
The yoghurt, trialled in Selfridges in November, is going in as a permanent listing as of this week. Lindahls said it was also seeking listings with other retailers.
The yoghurt is available in 10% fat 1kg and 500g tubs, a 3.5% fat 500g pot and a 10% fat 1kg organic variant.