Ornua Foods is slashing the amount of plastic used in its Pilgrims Choice grated cheese by 15%.
The move from a multi-layer structured pack to a mono-structured format will also deliver a 48% reduction in the brand’s carbon footprint, it claimed.
From February, Pilgrims Choice 180g Extra Mature and 150g Medium packs will hit shelves housed in the material which has the “same look, feel and functionality of the old pack”.
Ornua worked in partnership with Wipak UK, a supplier of high barrier films for food products, to develop the new packaging which is fully recycled via return-to-store schemes.
The move comes after Ornua changed the shape of the Pilgrims Choice cheese block in 2020.
“Following on from the launch of our ‘Less Plastic, More Fantastic’ Pilgrims Choice Megablock, a first-of-its-kind block cheese pack which delivered a 40% reduction in plastic, we wanted to make a similar step change when it came to our grated cheese packaging,” said Kerry Alexander, brand director for Ornua Foods UK.
“The new Pilgrims Choice grated packs deliver significant environmental benefits without compromising on form and functionality.”
Kerry Wesley, sales executive at Wipak UK, added: “Consumers of the UK’s number-two branded cheddar, Pilgrims Choice, can return empty packs to store, confident that they will enter the recycling stream.”