Cravendale has enlisted the help of the Muppets to give its sales a boost.

The filtered milk brand returned to TV screens this week in a new ad featuring Pepe the King Prawn and Kermit the Frog eating breakfast together next to a bottle of Cravendale milk.

Kermit is also shown promoting the Kermit backpack, which Arla Foods is giving away in return for 20 on-pack codes.