Burchell will be responsible for developing new marketing strategies and improving marketing programmes for the company's existing products and customers. Burchell was previously marketing director of Reliance Security and has a successful record in branded food sales at Del Monte. Burchell said: "The existing Rachel's range is superb and consumers appreciate the brand's point of difference based on organic integrity and quality of product. "Coupled with the fact the chiller cabinet is the most dynamic area for new products, this signals a fantastic opportunity to develop the Rachel's brand and drive sales." {{PEOPLE MOVES }}