Yaar bar double choc multipack

Source: Yaar 

The brand is fast approaching the one million unit sales milestone, having seen an upturn in sales over the past year

Nordic yoghurt bar brand Yaar has expanded its availability in the mults with a raft of new listings.

The kefir-based dairy snack – which first launched in 2019 and was Highly Commended at The Grocer’s New Product Awards in 2020 – went on sale in Booths and Waitrose stores for the first time earlier this month.

The brand has seen the two retailers list its multipacks in Cloudberry and Double Chocolate flavours (rsp: £3.95/4x40g) – representing the first time the variant has been listed in a “bricks and mortar” retailer, said Yaar’s sales director Nick Baverstock.

After difficult trading conditions in 2020 and 2021 – where Yaar’s sales in food-to-go suffered through the pandemic – sales had bounced back in 2022, Baverstock added.

The Co-op increased the brand’s availability in food-to-go in May, and will further expand its availability in November, he said, while the brand’s new multipack lines were listed among the top challenger brand NPD launches of the year by Ocado in September.

Estonia-manufactured Yaar also secured a distribution deal with Culina in September, helping the business “to reach all UK customers swiftly from one base and avoid separate supply chain channels”, Baverstock pointed out.

The brand is also due to announce a major national food-to-go supply deal in the new year, and has raised more than £250,000 in growth capital for upcoming marketing activities in recent months. It was now expecting to hit the one million units sold milestone by the end of 2022.

“We’ve had a brilliant year and we’re really starting to see our innovation realise its potential beyond just proof of concept,” Baverstock said. “With single-format SKUs in food-to-go driving trial and multipacks now in yoghurt aisles driving trade-up, Yaar is being accepted by UK customers seeking functional indulgence, Convenience and exciting innovation.”