All articles by Daniel Selwood – Page 79
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NewsWalkers to air first TV ad for Choose Me or Lose Me
Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose
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NewsLily’s Kitchen readies ‘It’s Not Loopy’ above the line push
The brand’s first ATL campaign will be backed by a £1.5m investment
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NewsSymington’s makes two senior appointments to commercial team
Kevin Butterworth to join as director of marketing, while Kirsty Cooper will be head of market, strategy and planning
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NewsWater takes lead over cola as sugary soft drinks shunned
British shoppers bought 1.77 billion litres of plain water in the 52 weeks to 15 July 2017 – passing cola at 1.72 billion litres
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NewsPremier adds Paul Hollywood icing range ahead of Bake Off’s return
The icing mixes will be available alongside a new trio of whole cake mixes
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NewsGerman confectioner Storck to launch Knoppers brand in UK
The snack will roll out on 1 September backed by a £4.5m investment
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NewsNestlé rolls out walnut-free Whip chocolate swirls
Launched this week, the new product is available now in two milk chocolate variants
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NewsTayto overhauls Golden Wonder with NPD and new-look packs
The brand has launched Chippies, potato sticks in Ready Salted, Salt & Vinegar and Chip Shop Curry flavours
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NewsSaxa launches premium trio of flavoured sea salt
Rainbow Pepper, Lemon, and Smoked Seaweed & Dill will roll out in late September….
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Analysis & FeaturesAcid test: Mary Berry's Mango, Lime & Chilli Dressing
Mary Berry’s latest fruit-based dressings landed on shelf in May to attract younger shoppers to the condiments range
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NewsFerrero targets younger adults in £7.1m Christmas choc push
The supplier also plans to spend £1.1m on Nutella, including a new ad
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NewsAsda favours posh pop in fizzy drinks revamp
The grocer has overhauled its carbonates range, dropping roughly 40 SKUs and adding close to 60
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NewsNuva flavoured water relaunches as No&More
The brand wanted “clearer messaging” as bottled water’s take-home value sales are in 7%
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NewsUp&Go owner unveils new CEO and expansion ambition
Ex Diageo executive Chris Laidlaw will lead a “house of brands approach” to building a wellbeing portfolio
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Comment & OpinionNo brand is too premium for clear labelling
While brands such as Kellogg’s and Weetabix have adopted the green, amber and red for sugar content the likes of Jordans, Eat Natural and Dorset Cereals have yet to follow suit …
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NewsCorkers to launch eight-strong range of olive oil crisps
The crisp manufacturer wants to return value to the “heavily discounted” handcooked category
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NewsMondelez expands Oreo biscuit range with Choc O’ Brownie
The new flavour will be part of trhe brand’s experiential activity touring the UK for six weeks
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NewsKellogg’s ramps up nut content of Crunchy Nut by 25%
The cereal brand is the third biggest in the UK, but its value last year fell by £5.4m to £72.7m
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NewsMoma Foods overhauls its ambient oat-based drinks
Breakfast Smoothie is the latest iteration of Oatie Shake, the product launched in 2005
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NewsTesco swaps black tea for trendy blends in range overhaul
The shake-up sees cuts to black tea lines by PG Tips and Typhoo