All articles by Daniel Selwood – Page 79
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NewsRebranded Roberts rolls out extended bakery lineup
A revamped, 13-strong lineup will roll out on 4 September
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NewsNew Galaxy TV ad replaces Audrey Hepburn in £3m push
Actor Jade Anouka appeard in the brand’s first new creative in four-and-a-half years
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NewsJDE recoups £12.4m Carte Noire loss with L'Or instant success
L’Or instant racked up £12.6m in value sales in its first six months
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NewsPukka goes Posher to battle upmarket pie rivals
Posher Pukka will be backed by half the brand’s £8m investment for 2017
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NewsShreddies axes knitting nanas in new £3.5m TV push
New ‘Shreddie or Not?’ is a ‘modern’ take on family life
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NewsPukka Pies names Deborah Ewan as its new CEO
Ewan took on her new role this week, having spent three years at 2 Sisters
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NewsJacobs gives Mini Cheddars a thinner option
A multipack format will roll out from 10 September in Toasted Cheddar, Cheddar & Chive, and Cheddar with a Hint of Chilli
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NewsNairn’s free-from crackers buck the shrinkflation trend
The brand has increased its Gluten Free Wholegrain Crackers by 20% without upping the price.
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NewsCandy Kittens rebuked by ASA over misleading halal claim
Complainants noted the sweets contained cochineal – forbidden by Islamic law
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NewsBisto targets midweek meals with premium Foil Bakes
The bake-in-bag NPD is available in three variants: Smoky BBQ, Peri Peri, and Roasted Garlic, Lemon & Herb
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NewsHigh-protein ice cream brand Koupe makes UK debut
Made with whey protein and milk, the four-strong range contains 12g-13.3g of protein per 100g
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NewsFairfields Farm adds microwaveable crisps range
Heat & Eat comes in triple-layered packaging that allows the contents to heat up while remaining crunchy
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NewsMars cuts raft of Uncle Ben's ambient meals
At least 13 ambient meal SKUs have been culled by the fmcg giant
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NewsSoda Folk adds booze-inspired drinks to range
Craft soda startup Soda Folk has added five low-calorie soft drinks
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NewsKraft Heinz launches Fruitz snack pouches for older kids
Research suggested nine out of 10 children are falling short of their 5 a day, according to Heinz
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NewsPropercorn launches first range aimed at children
The NPD will land on shelf in mid-September in snack pack (12g) and multipack formats (5x12g)
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NewsWalkers to air first TV ad for Choose Me or Lose Me
Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose
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NewsLily’s Kitchen readies ‘It’s Not Loopy’ above the line push
The brand’s first ATL campaign will be backed by a £1.5m investment
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NewsSymington’s makes two senior appointments to commercial team
Kevin Butterworth to join as director of marketing, while Kirsty Cooper will be head of market, strategy and planning
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NewsWater takes lead over cola as sugary soft drinks shunned
British shoppers bought 1.77 billion litres of plain water in the 52 weeks to 15 July 2017 – passing cola at 1.72 billion litres