The product, created through collaboration with ingredient supplier DSM Nutritional Products, sees the Omega-3 content, in the form of highly refined fish oil, added to the product.
Dawn Diaries said a specially developed dosing system allowed Omega-3 to be added to the fresh milk quickly and easily, and using fish oil provided a more directly available supply of the fatty acids EPA and DHA than was available from vegetable oil sources of Omega-3.
The new milk will be available in both full and reduced fat variants. The launch is supported in Ireland with a high profile marketing campaign featuring the Irish rugby international Keith Wood, and the milk is also being supported by
the Irish Heart Foundation. The launch follows a spate of innovation in the milk category, with Robert Wiseman launching The One, a branded 1% fat milk, and ACC Milk launching Cadog, a Welsh branded dairy range.