Dogfood brand Winalot is to run a 102 Dalmatians promotion on its Digestion+ tins this Christmas. The eight week promotion starts on November 1 in the run up to the release of the new Christmas Disney film (on December 8). Over 14 million promotional packs will offer consumers the chance to win one of five bean toy characters on the spot. Non-winning consumers will be able to collect tokens towards the soft toys which can be exchanged for tokens and £2.99. Special discounted multipacks of the promotional cans include money off vouchers. Nicky Waymark, Winalot brand manager, said: "The proven instant win mechanic will drive trial from a wider audience, who will be interested in the film and the promotions while guaranteeing a higher average weight of purchase among existing customers." {{P&P }}