The third online pound shop to launch in the space of a week plans to take on rivals with a range of 2,000 products.

PoundPanda.co.uk launched on 7 February and promises nationwide delivery for a flat fee of £3.95. Categories include household, kitchenware, personal care and toys, although the company plans to branch into confectionery, snacks and branded toiletries in the next two months.

The website is owned by Manchester-based importer Shonn Brothers, and is operated out of a 100,000 sq ft warehouse.

Managing director Nicky Shonn said the website was “the natural next step” for the business and would provide a one-stop shop to sell lines it already imported into the UK. Shonn Brothers also runs a third-party seller on Amazon.

“The concept of an online pound shop is untried and untested, but I think the market is ready for it,” Shonn said.

Buying behaviour online was likely to be different from shopping in a physical pound store, he predicted. “I think it will be a lot more occasion-focused. It’s going to be category-specific.”

The site’s home-baking channel had seen a lot of interest since launch, he added.