Licensed products specialist H&A is bringing Disney’s Frozen - the biggest animated movie in history - to the toiletries market.
It has developed the seven-strong range - which includes bath bubbles, detangling hair spritz and nail polish - exclusively for Poundland and will roll the products out to 500 stores next month.
The launch marks the first time York-based H&A has produced a range exclusively for a discount retailer. It is also developing a Christmas gifting range based on the film, which will be available to other retailers, including supermarkets, later in the year.
Disney’s Frozen was released in the UK last December and has made around $1.2bn (£713m) in worldwide box office sales. It launched on DVD and Blu-ray in the UK in on 31 March.
“The new range is based around a movie that stayed in the top 10 films on the domestic box office charts for more than three months,” said H&A marketing development director Holly Davies. “We’re hoping it is going to be hugely popular as a result.”
Poundland executive director Richard Lancaster said: “We always aim to keep up to date with the latest trends and believe the popularity of the film and the excitement of a bargain will make this range hugely popular.”
H&A has previously developed products - including bath and shower gel, bath textiles and bath toys - under licenses such as Finding Nemo, Disney Princess, SpongeBob Squarepants and Thomas & Friends.