The Co-operative Group says its move to double-concentrated squash will cut the packaging used for its own-brand cordial by 40%.
Eighty-three tonnes of packaging a year will be saved by the move, the mutual said.
“We are always looking for ways to reduce packaging and help our customers reduce waste,” said Iain Ferguson, environment manager of The Co-op’s food business.
The move comes after the Co-op last month unveiled what it claimed was “the most radical sustainability programme in UK corporate history”. One target of its Ethical Operating Plan is to reduce the environmental impact of its packaging by 10% over the next year.
The Co-op blames Somerfield ‘disruption’ for 2010 food slump (30 March 2011)
What the Big Society means for grocery (26 March 2011)
The Co-op unveils UK's 'most radical sustainability plan ever' (18 February 2011)