Halewood international has signed a deal for its Crabbie’s Alcoholic Ginger Beer to be the lead Christmas sponsor of ITV, ITV2 and STV for the second year running.

The sponsorship, which represents the biggest-ever Christmas TV campaign for the brand, will run throughout December and forms part of a national multi-channel festive drive, including a three-week TV push this month, social media, press and radio activity.

“The run-up to the festive season is always an exciting time and this year, with our sponsorship of Christmas on ITV and our biggest-ever Christmas campaign, is no exception,” said Halewood’s marketing controller Al Cross.