Sales of 80s classic Um Bongo are growing thanks to the “Heston Effect”, claims brand owner Gerber.
The company, which relaunched the brand last year, is adding a third flavour to its line-up - mango & apple (rsp: £1.29/one-litre carton) - which rolls out to Tesco next month. Original Tropical and Orangutan Orange are already available in one-litre cartons, with Original Tropical also in a 3 x 200ml pack at Asda for £1.
Gerber said Tesco was listing the new Um Bongo line in around 900 stores.
Sales of the brand have grown 383% year-on-year [IRI 52w/e 27 April 2013]. Heston Blumenthal featured the brand in his TV series Heston Fantastical foods last December.
Recommended for you
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
ReviewHeston Blumenthal, history and histrionic personality disorder
I like Heston Blumenthal. I really do. He’s to thank for one of the best meals I’ve ever had…
- News
Gerber Emig and Refresco complete soft-drinks merger
The merger of Gerber Emig and Refresco to form soft drinks giant Refresco Gerber with a combined turnover of £2.3bn has been finalised.
- Comment & Opinion
We need a consistent UK-wide DRS policy
A consistent DRS policy would have benefits for consumers, producers and retailers alike, says Marnie Millard, president of the BSDA
More Drinks
- News
Drinks suppliers faced with can shortages as sales soar
Demand for canned drinks has surged in the wake of the pandemic
- News
Whyte & Mackay whisky claims industry first with 50cl bottle
The new bottle (rsp: £10), introduced in response to minimum unit pricing in Scotland, is on sale in c-stores
- News
Fever-Tree overtakes Schweppes in battle for mults' mixer sales
A festive surge means it now holds a 39% market share on the off-trade, compared to Schweppes’ 31%
No comments yet