Innocent has taken its This Water brand back to its roots by relaunching it as Juicy Water - the original name for the range.

It was relaunched in 2007 as This Water because Innocent had planned further lines based on water, but the brand has now decided to keep focusing on fruit flavours. The packaging has also been revamped.

Sales of the range have slipped 10.6% in a bottled water market up 6.3% [Nielsen 52 w/e 13 October 2012].