Heineken is hoping that cricket star Jimmy Anderson will bowl over cider fans this summer.
Anderson is fronting its summer activity for Strongbow, and shoppers will have the chance to face an over bowled by the England ace.
The activity kicks off this month and will be promoted through the brand’s online channels and video on demand ads, which will drive entries through the Strongbow website. Ten entrants will take part in training to prepare them to take on Anderson, with one selected to face the man himself.
A new 60-second Strongbow TV ad breaks on Monday (3 June) depicting three protagonists facing critical moments in their lives.