KP Snacks has given its Mini Cheddars and Mini Garlic Baguettes drums a facelift to promote consumer trial. It plans to maximise sales over the Christmas peak with the second redesign of the packs this year. The new look Cheddars and Baguettes drums have more vibrant graphics and resealeable lids (rsp £1.69). The snacks company now shares its stable with McVitie's, Oreo's, Go-Ahead! and Hula Hoops, following the recent acquisition of parent United Biscuits by a financial consortium headed by Nabisco. The combined business is gearing up for a sales push across Europe. Head of customer marketing Duncan MacConnol said: "Mini-Cheddars' is in a prime position to boost profits and fuel growth of the whole category." {{P&P }}

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