Dairylea is gearing up for a busy round of activity with promotions on two key brands. The Dunkers range is getting a new flavour ­ Salt and Vinegar Twist ­ which which will benefit from a £750,000 TV campaign running until April to highlight Double Dunkers. In addition, the marketing team at Dairylea brand owner Kraft Foods will also be busy overseeing a year-long TV sponsorship campaign for Dairylea Strip Cheese. Breaking next month, ads will appear around popular daily Nickelodeon Junior show Blues Clues. Trade relations manager Easton Millar said the campaign was expected to reach almost a million mothers with children under five ­ Strip Cheese's key market. "This is a fantastic opportunity," he added. {{MARKETING }}