E&J Gallo Winery has strengthened its sales and marketing teams with a raft of senior appointments.

Nick Elkin has been appointed sales director for UK grocery. He has worked at E&J Gallo for 12 years in a number of sales and marketing roles .

Kevin McMillen has taken on responsibility for UK & Ireland sales. He most recently directed the premium sales division in the US and has worked at E&J Gallo for more than 15 years.

David Mallory has been promoted to impulse controller for UK retail sales. He has worked with E&J Gallo's sales division for nine years.

Key account manager Helen Moore has been promoted to national account manager for grocery for the Sainsbury's account, while Liz Cain has been promoted to the role of national account manager for the Waverley TBS account.

In the marketing department, Shona Reynolds has been made marketing manager for grocery and on-trade marketing, with specific responsibility for the major grocers.

"These appointments will inject a fresh perspective across the company and at the same time demonstrate our commitment to developing talent across our organisation," said George Marsden, E&J Gallo's vice president and general manager for Europe.