Californian wine brand Echo Falls will be available in foil-sealed single-serve PET glasses this summer.
Brand owner Constellation Europe is hoping the new format will resonate with drinkers who are increasingly environmentally aware and those in need of a convenient and safe way to enjoy a glass of wine at outdoor events.
"The Echo Falls wine glass is 100% recyclable PET," said a spokesman. "It is easily transportable and means consumers can enjoy Echo Falls any time, anywhere. The quality of the wine is always guaranteed."
A range of three wines - a Chardonnay, a merlot and a rosé - will be launched in the twin packs of 187ml glasses.