Pregnant women are being targeted in a new push by Halewood International’s alcohol-free wine brand Eisberg.

The campaign, begun this week, includes a new pregnancy web page and a downloadable ‘baby shower’ kit featuring games, as well as Eisberg prizes. The push is designed to demystify contradictory advice given to women in the early stages of pregnancy.

Eisberg will also be ­undertaking sampling and social media activity at The Baby Show in Earls Court at the end of the month, pitching itself as a healthy alternative to alcohol.

“Pregnant women are very aware of what they eat and drink, and many miss the enjoyment of their ­favourite glass of wine,” said Eisberg brand manager Fran Draper. “By offering a mix of serious advice, peer group recommendations and fun activities, Eisberg hopes to build loyalty among this target group.”