Ellie Webb
Comment & OpinionHow AI can help supercharge your startup’s growth
Just like the internet revolutionised the business landscape decades ago, AI can supercharge your brand, says Ellie Webb, founder of Caleño Drinks
Comment & OpinionHow food and drink brands can counteract the ‘dreary’ start to the year
Why does the start of a new year hold such significance, and how can businesses capitalise on this period of change?
Comment & OpinionCelebrity brands get attention – but can they thrive long term?
In the past few years, we’ve seen a significant rise in the use of celebrity status as a way to grow brand awareness, says Ellie Webb of Caleño Drinks
Comment & OpinionStick or twist: when is the right time to invest in innovation?
Startups make the best innovators – they react quickly, develop at lightning speed, and are generally ahead of the curve
Comment & OpinionJump on big cultural moments to get your brand noticed
Low budgets and an increasingly saturated media landscape, is making it tougher for brands to cut through
Comment & OpinionHow brands can make more of their packaging ‘real estate’
It’s brilliantly simple to be able to communicate on our packaging that we are a women-built business
Comment & OpinionHow becoming a B Corp made us think and work differently
March marks B Corp month, so I thought it relevant to offer some practical advice on how best to approach the certification process
Comment & OpinionWhy collaboration between challenger brands is becoming increasingly important
One of the things I’ve loved most about building my brand, Caleño, is the willingness of startup brands to help one another
Comment & OpinionMaking the most of low & no drinks’ increased relevance this Christmas party season
It’s estimated that around 40% of UK adults are currently trying to moderate their alcohol, and a fifth of young adults don’t drink alcohol at all
Comment & OpinionWhy it’s vital to keep checking in on your core brand values
By clearly understanding what we were brought here to do, we’ve been able to navigate our way through challenges that may otherwise have diverted us
Comment & OpinionFlexibility is key when balancing business and a baby
My business has been my entire focus, until around seven weeks ago, when I welcomed a brand-new human into the world
Comment & OpinionThe challenges and rewards of remote working as a startup
There have been many changes since I founded Caleño, a range of tropical non-alcoholic spirits created to bring a Latina fiesta vibe, in 2019