Print ads focusing on the heart health benefits of So Good Essential soya milk break this weekend as part of a £1m marketing campaign for the brand.

The press activity, which includes full colour page ads in broadsheets and food publications, carries the strapline 'Follow your heart' and demonstrates the health benefits of the drink, which contains calcium, iron and folate, as well as Omega-3, and is cholesterol-free. There is also a 25p-off coupon.