A new vodka from Belarus is trying to bring some flavour back into the premium end of the market.
Etalon vodka is the first vodka available in the UK from Belarus, claims distributor the Real Vodka Company.
The vodka is made from rye and wheat and is distilled four times before it is filtered using flint rather than charcoal to retain some character, says the company. It will retail for £25.99.
"Etalon is taking vodka back to its roots because it should have a distinctive odour and taste. There is potential for growth in the premium sector, targeting people who want authenticity," said MD Martin Kift.