Bidding to add new categories to its traditional snacking repertoire and expand beyond its south-east heartland to become a national brand, the company has no fewer than three new launches which it is showcasing at the moment.
First is Spiced Tea, with the company attempting to turn a traditional Asian brew, which can take hours to prepare, into a mass-market quick and easy teabag drink. Sourcing ingredients from around the world, the Wembley-based manufacturer has come up with bags which include a host of exotic ingredients including green cardamom and cinnamon. Containing no caffeine, Natco director Kishore Pagarani insists the brew still gives the drinker a "buzz".
Launch date for the bags, which are likely to sell at a premium of £2.50 for 40 bags and £4.50 for 80 bags, is September and the company is talking to the multiples about the offering now. More than £500,000 has been earmarked for marketing and will include TV adverts on Asian cable channels and ads in the trade and consumer press.
"We would expect sales of £2m in the first year," says Pagarani, "but we are prepared to be slightly out of pocket to begin with."
Meanwhile, the company also has great hopes for a British version of a favourite treat in the Asian world.
Jelees Juice is a jelly-based drink which the company is sourcing from China. Coming in six flavours and targeted at children aged 12 and under, rsp for the drink will be about 50p for a 150ml squeezable pouch. A sibling product called Jelees is also coming ­ 25g pots of Tropical and Summer Fruits jellies.
Natco presented both products at this year's IFE show but has yet to present to the trade. However, Pagarani is confident: "We expect between £4m and £5m of sales for Jelees Juice and £3m for Jelees."
Pagarani has little doubt about his vision for the company his father set up in 1963. It currently boasts a £30m turnover for the Natco brand and employs 98 workers.
"The objective is to become a nationally distributed brand, introducing unique product propositions."