The Grocer Gold Awards 2025: Applied Nutrition wins Exporter of the Year

Winner: Applied Nutrition

In addition to a landmark IPO, Applied Nutrition made a splash in the tough US market in 2024. The business secured key listings in Walmart, Meijer, Vitamin Shoppe and premium retailers like Erewhon, as well as landing military contracts.

Nailing a breakthrough in the US is difficult for any business, but Applied Nutrition’s feat was even more impressive considering the complexity of the country’s sports nutrition regulatory environment and the established competition.

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Applied Nutrition’s efforts to understand and engage with the US consumer – via hyper-regional marketing and collaborations with high-profile influencers – paid off in sales and engagement.

“This is the blueprint for a successful British exporting business,” one judge said.

Another branded it “the benchmark for how to launch into the US”.

Shortlisted:

• Applied Nutrition
• Curatyx
• Foods of Europe
• Ramsden International
• Trip