Asda Grocer Gold

Source: The Grocer

The award was picked up by James Lyon, Asda’s last mile execution project manager

Winner: Asda - Delivery as a Service

Asda upped its delivery game with the launch of its ‘Delivery as a Service’ initative in March 2022. The initial trial last summer offered a full range of 30,000 products for delivery in as little as one hour to customers who lived within a three miles of the three trial sites.

Once shoppers chose their slot – offered between one and four hours of ordering – they could track the progress of their order in real time online.

Delivering such a fast service required Asda to think carefully about the logistics. It made use of a third-party courier to deliver the orders, while baskets were picked by Asda personal shoppers in store. The supermarket used a ‘Just In time’ pick model and developed of a fully integrated dispatcher/courier platform to make everything ran smoothly.

The trial “exceeded expectations”, according to Asda, and it’s now available in 302 stores.



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The service gives customers access to ASDA’s full online range of more than 30,000 grocery products for delivery in as little as one hour, if they live within a three-mile radius of an Express Delivery store. 
After a trial in summer last year, it's been rolled out to 140 stores, with more planned. Behind the scenes a 'Just In time' pick model and development of a fully integrated dispatcher/courier platform makes everything run smoothly. 

Grocer Gold Awards 2022: the winners