Asda claimed an even more resounding victory in this year’s annual Grocer 33 price comparison competition, offering the cheapest weekly shop 29 weeks out of 50 – an increase on last year’s winning total of 22.

Asda’s margin of victory was also a big improvement on last year’s razor-thin 1%, but as the price wars rage on, it has some way to go to meet its goal of being 5%-10% cheaper than its traditional supermarket rivals.