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Cholesterol-lowering claims are making a debut in the breakfast cereals aisle, thanks to Kellogg's launch of oat bran-based Optivita. The Berry Oat Crisp and Raisin Oat Crisp boxed lines consist of oats, brown rice, wholewheat, fruit and...
Rice Krispies are set to become the latest Kellogg's offering to appear in pots of Müller Corner.
On shelf from May 6, the famous snack, crackle and pop' cereal follows Coco Pops and Frosties into the pots. The burgeoning range will now be pushed...
Kellogg's sixth annual National Breakfast Week will run from September 12-18.
To kickstart the week, Kellogg is running a 99p pricemarked promotion throughout September on its leading brands Corn Flakes, Rice Krispies and Healthwise Bran Flakes,...
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