Carlsberg is highlighting the premium credentials of its Export brand with an overhaul of its packaging.

The revamped Export cans and bottles will retain the Carlsberg brand's traditional green and silver colouring but now feature a modernised logo with water droplets in the background to express refreshment to drinkers.

Bottles of standard Carlsberg will shortly be replaced with a new embossed design.

The new Export packaging hits stores from next week, and the Carlsberg bottles from mid-May.