This is the Jesus Christ Supermarket in Tobago, spotted on holiday by one of Bogof's eagle-eyed colleagues. With a name like that, one imagines it offers some quite heavenly promotions - buy one loaf of bread and get 4,999 free, anyone? And what about the bottled water? Does it turn into wine when you get it home? And presumably it takes a dim view of Sunday trading? Bogof also supposes that, in the wake of 'email-gate', its treatment of suppliers would be fair and equitable at all times. After all, didn't Jesus once say: "Blessed are the meek"?