Publishing: 31 July 2015
Editorial contact: rob.brown@thegrocer.co.uk
Advertising contact: simon.apps@thegrocer.co.uk
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- Creative challenge
We’ve asked strategic design agency Brand Opus to think outside the chocolate box and come up with three brand concepts for confectionery based on current trends.
- Revealed: What consumers really think of guilt lanes
We’ve commissioned Harris Interactive to quiz Brits on whether they think chocolate should be displayed at checkouts.
- Meet the Buyers
We quiz key retailers’ buyers on guilt lanes, NPD and how the market is shaping up in 2015.
- What’s the next salted caramel?
What’s next in confectionery? The Grocer drops in on a chocolate workshop at Le Cordon Bleu to find out what patisserie trends we can expect to trickle down into grocery.
- Advertising
Who’s spending big on ads? Are they effective? Ebiquity spills the beans on confectionery’s top advertisers.
- Top 10 global launches
We’ve teamed up with Mintel to scour the globe and find the craziest and most innovative launches from the past year.
- Brands: chocolate and sugar confectionery
Have confectionery’s biggest brands escaped the war on sugar? Exclusive data from IRI reveals who’s winning and losing.
- Snacking consumption
Confectionery is losing out as consumers look for alternatives to snack on. So, what’s stealing confectionery’s share? And how can it compete?
- The £1 price point is still key
Exclusive data from Kantar Worldpanel reveals the £1 price point is five times more important to the category than £2. How are brands and retailers tapping into this? What does this mean for their promotional strategies?
Please note: This list is a work in progress and stories are subject to change.
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10 things you need to know about confectionery
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