Coffee web

Focus on: Hot Beverages and Cold Brew by Rob Brown (rob_j_a_brown@hotmail.com)

Download the synopsis here

Publishing: 4 September

Submissions deadline: 20 August

Advertising deadline: 20 August

The story

The recipe for bulletproof coffee is a seemingly unappetising blend of coffee, oil and ghee. That’s probably why, after a brief moment in the spotlight, the brew seems to have fallen out of favour. So perhaps another part of the market is more deserving of the ‘bulletproof’ moniker: iced coffee. The market has grown a staggering 37.6% despite the challenges of Covid restrictions, which have dampened the on-the-go market, and a lacklustre summer to date. So how are iced coffee brands managing to keep the momentum going? To what extent is this through NPD, and how much more is planned? Are they winning more shelf space as a result? And how are other iced beverages such as kombucha faring?

Key themes

NPD: Innovation has been coming thick and fast over the past year, with the likes of PepsiCo and Lavazza strengthening their partnership. What have been the most important innovations, and how much innovation is set to hit the shelves in the coming year?

Pricing: Promotions have gained importance in the category. To what extent are they driving sales? And will this emphasis on pricing continue?

Brands: It’s been a year of mixed fortunes for brands. While some have enjoyed soaring growth, others have faltered. What have been the drivers of success?

Retail space: How have iced coffee fixtures changed over the past year, and will the category get more space on the back of its sales growth?

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