Findus has gone back to school to add two new flavours to its range of Crispy Pancakes ­ Pepperoni Pizza and Sausage & Baked Beans. The company said it had consulted with its target audience ­ children ­ before coming up with the new twists on an old favourite. Three old flavours ­ Beef Bolognaise; Chicken, Bacon & Sweetcorn; and Three Cheeses ­ get another run out, while Findus is supporting the range's facelift with £4m advertising and support package. A nationwide 30-second TV advert gets its first airing on September 5. Aimed at mothers, Findus said the commercial conveyed the message that Findus "guarantees nutritionally balanced meals and happy, satisfied kids". The pancakes, in 375g packs of six, have an rsp of around £1.79. Senior brand manager Tracy Hughes said: "Crispy Pancakes have been developed with kids, for kids, so the range is exactly what they want it to be." {{MARKETING - P&P }}

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