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Classic wine brand Blue Nun is bidding to shed its 1970s-style image with a marketing campaign and a facelift for its famous nun logo.The new-look packaging and £500,000 campaign are part of its ongoing strategy to appeal to younger wine...
Coca-Cola is set to unveil its new marketing plan for its flagship Coke Classic brand this week after it ditched its ‘Life Tastes Good’ programme in September 2001 in the US. The new campaign will include TV and print ads plus sponsorship...
Frozen food specialist McCain is aiming to expand the microwaveable snacking sector by adding two new products to its Micro repertoire and backing them with a Â£4m marketing campaign. New Micro Toasties a convenience version of the classic toasted...
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