Unilever Bestfoods is extending its Flora pro.activ range with a new milk drink plus a yogurt.
UB said that Flora pro.activ yogurt and milk drink - like its pro.activ spread - contain plant sterols which, when used with a healthy diet and lifestyle, can help reduce cholesterol levels.
The mid-March launch is being supported by a £10m marketing campaign including new TV, press and poster ads.
The yogurt will be available in 125g packs of four, with two different variants, an assorted pack of strawberry, apricot, cherry and raspberry and an all strawberry pack. The milk drink will be available in a 1 litre, semi-skimmed format.
UB said that Flora pro.activ yogurt and milk drink - like its pro.activ spread - contain plant sterols which, when used with a healthy diet and lifestyle, can help reduce cholesterol levels.
The mid-March launch is being supported by a £10m marketing campaign including new TV, press and poster ads.
The yogurt will be available in 125g packs of four, with two different variants, an assorted pack of strawberry, apricot, cherry and raspberry and an all strawberry pack. The milk drink will be available in a 1 litre, semi-skimmed format.
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