Archive of all Florette articles – Page 4
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Analysis & FeaturesSupplier of the Year 2014
We asked buyers to rate the top suppliers in 20 grocery categories. Here we reveal the 39 branded and own-label winners…
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NewsFlorette urges consumers to cook with salad in £1.25m push
Florette is investing £1.25m in a push to encourage Brits to use salad in their cooking…
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NewsPrepared bowls and little gems key to salad's super summer
Little gem lettuces, prepared bowl salads and rocket boosted salad sales to record-breaking heights this summer…
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NewsFlorette shores up UK salad supply with Angflor joint venture
Florette is set to ramp up its supply of British-grown salad through a joint venture…
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NewsFlorette Classic Crispy salad hit by lambs leaf shortage
Florette has been forced to take the “unprecedented” step of changing the mix of salad leaves in one of its biggest-sellin…
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NewsFlorette to switch on more TV advertising when sun shines
Florette aims to maximise sales this summer by increasing TV air time when the sun shines…
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NewsFlorette reveals Peppercress leaf
Florette is to launch a new, branded variety of watercress that it has trademarked under the name Peppercress…
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NewsFlorette categorises six appeal of salads
Florette has identified six ‘types’ of bagged salad shopper to help retailers increase penetration….
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NewsBorderfields unveils new salad dressings
Rapeseed oil brand Borderfields is expanding into the salad dressing market.
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Comment & Opinion
Everyday stooges and the Clairol Clause
One hundred days to go and, inspired by some marketing genius at Florette
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Analysis & FeaturesRevealed: our suppliers of the year
We reveal the 38 category winners in The Grocer’s Supplier of the Year survey 2012.
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Comment & Opinion
Limp salads and fallen idols
As illustrations of how far our sporting heroes can fall, I give you not George Best or even Dereck Chisora, but Olympic medallists Colin Jackson, Sally Gunnell and Roger Black.
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News
Florette turns up the sweetness to cultivate a fresh army of fans
Florette is introducing a new variant to its biggest-selling salad line as well as adding two extensions to its Duo range.
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NewsFlorette to splash out on big events in 2012
Florette is set to launch its biggest-ever marketing campaign next year a £5m push to promote its bagged salads around key sporting events and the Queen’s Jubilee. The campaign will feature national TV advertising, to be launched in…
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Analysis & Features
Commodities: Salad prices hold steady in wake of German E.coli crisis
Salads – especially cucumbers – took a bashing during the E.coli crisis. But prices at retail have actually remained relatively stable. Julia Glotz reports
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Analysis & Features
Meat & Fish Supplement 2011: Could I be a brand?
Hardly any brands have managed to crack fresh meat, fish or poultry. Julia Glotz investigates why – and finds out where future opportunities might lie
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NewsFlorette ops chief to drive quality agenda
Tim Proudlove has been appointed group operations director for bagged salad brand Florette. In a newly created role, Proudlove, who has worked for Greencore, Northern Foods and Premier Foods in operational and commercial roles, will be...
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NewsFocus On Fresh Produce: Soft fruit, hard attitude
Soft fruit has been the star performer in the past year in a fresh produce category that was dragged into round-pound pricing by the recession, says Michael Barker
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News
Florette introduces Three Lions Salad for World Cup
Florette is claiming a category first with the launch of an official England-branded salad.The Three Lions Salad, which will be launched on 3 May in major retailers, will stay on shelves for as long as England stays in the World Cup.
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NewsFocus On Barbecue: Join the barbe-queue
The pieces are in place for a sizzling barbecue season: good weather forecast, World Cup fever and keen consumers. Karen Buchanan finds out what the summer holds