All Florette articles – Page 4
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NewsFlorette to switch on more TV advertising when sun shines
Florette aims to maximise sales this summer by increasing TV air time when the sun shines…
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NewsFlorette reveals Peppercress leaf
Florette is to launch a new, branded variety of watercress that it has trademarked under the name Peppercress…
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NewsFlorette categorises six appeal of salads
Florette has identified six ‘types’ of bagged salad shopper to help retailers increase penetration….
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NewsBorderfields unveils new salad dressings
Rapeseed oil brand Borderfields is expanding into the salad dressing market.
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Comment and Opinion
Everyday stooges and the Clairol Clause
One hundred days to go and, inspired by some marketing genius at Florette
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Analysis and FeaturesRevealed: our suppliers of the year
We reveal the 38 category winners in The Grocer’s Supplier of the Year survey 2012.
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Comment and Opinion
Limp salads and fallen idols
As illustrations of how far our sporting heroes can fall, I give you not George Best or even Dereck Chisora, but Olympic medallists Colin Jackson, Sally Gunnell and Roger Black.
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News
Florette turns up the sweetness to cultivate a fresh army of fans
Florette is introducing a new variant to its biggest-selling salad line as well as adding two extensions to its Duo range.
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NewsFlorette to splash out on big events in 2012
Florette is set to launch its biggest-ever marketing campaign next year a £5m push to promote its bagged salads around key sporting events and the Queen’s Jubilee. The campaign will feature national TV advertising, to be launched in…
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Analysis and Features
Commodities: Salad prices hold steady in wake of German E.coli crisis
Salads – especially cucumbers – took a bashing during the E.coli crisis. But prices at retail have actually remained relatively stable. Julia Glotz reports
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Analysis and Features
Meat & Fish Supplement 2011: Could I be a brand?
Hardly any brands have managed to crack fresh meat, fish or poultry. Julia Glotz investigates why – and finds out where future opportunities might lie
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NewsFlorette ops chief to drive quality agenda
Tim Proudlove has been appointed group operations director for bagged salad brand Florette. In a newly created role, Proudlove, who has worked for Greencore, Northern Foods and Premier Foods in operational and commercial roles, will be...
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NewsFocus On Fresh Produce: Soft fruit, hard attitude
Soft fruit has been the star performer in the past year in a fresh produce category that was dragged into round-pound pricing by the recession, says Michael Barker
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News
Florette introduces Three Lions Salad for World Cup
Florette is claiming a category first with the launch of an official England-branded salad.The Three Lions Salad, which will be launched on 3 May in major retailers, will stay on shelves for as long as England stays in the World Cup.
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NewsFocus On Barbecue: Join the barbe-queue
The pieces are in place for a sizzling barbecue season: good weather forecast, World Cup fever and keen consumers. Karen Buchanan finds out what the summer holds
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News
Florette sets out stall to be as big in fruit as salad
Florette has outlined ambitious plans to become as big in prepared fruit as it is in bagged salad.The branded fresh produce specialist, which launched its first six prepared fruit lines in November following its acquisition of Salads To...
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NewsPotato face
Think glamour, branding and Hollywood endorsement - potatoes probably won't be the first product that springs to mind. But that may not be the case for much longer. Richard Ford reports on the growing trend towards branded produce
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News
Fenmarc retail brand encourages cooks to use more vegetables
A new five-tier vegetable brand aimed at inspiring shoppers to cook with more fresh veg has been unveiled by Fenmarc. The Very Very Veg Co is the first consumer-facing retail brand that Fenmarc, a major supplier of own-label produce to...
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News
It’s not for men
Beer and pizza have traditionally been the preserve of men but now they are being targeted at women. Nicolette Allen asks whether the strategy will work
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News
Florette pushes freshness in TV ad aimed at women
Florette is to highlight the 'fresh-er-ness' of its salad leaves in a £2m 'crisp to the bottom of the bag' summer ad campaign.