AB InBev has partnered with Tesco to launch an online-only promotion for Budweiser.
Shoppers who buy a 20x300ml or 8x440ml pack of the lager on the Tesco website until 16 December will be entered into a draw to win one of 1,500 Budweiser Christmas jumpers.
The giveaway is being supported through the brand’s social platforms, using the hashtag #BudWiseMen to encourage consumers to drink responsibly over the festive period, as well as banner ads on lifestyle and news sites linking to the Tesco site.
Budweiser has also kicked off activity at nine UK universities, handing out 20,000 bottles of water with local taxi numbers on the labels.
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