walkers pirce marked pack crisps

PepsiCo is extending its Walkers line-up with price-marked Grab Bags.

Rolling out from 1 November, the 75p bags will be supported with three-case stackers of bestselling lines. Citing Nielsen research, PepsiCo field sales director Matt Goddard said the PMPs would give retailers the chance to increase sales by 7%.

Value sales of the Walkers brand have fallen 4% year on year to £456.2m on volumes down 2% [Nielsen 52 w/e 3 October 2015].