Unilever has extended its Magnum brand into ice cream tubs for the first time in a luxury-based winter category refresh.
Available from this month in Chocolate & Vanilla and Chocolate & Chocolate (rsp: £3.99/450ml) Magnum Luxury includes a core of chocolate sauce and sprinkles.
Carte d’Or also sees new NPD: Signature comes in a 450ml tub in Crème Brûlée, Tarte aux Pommes and Fondant au Chocolat (rsp: £3.69).
The luxury ice cream market is up 7% year-on-year to £146m [SymphonyIRI 52 w/e 4 August], said category manager Gemma Jones.
A Winter Berry Brownie flavour boosts Ben & Jerry’s Classics range (rsp: £4.49/500ml).