Highland Game venison range

The range is pitched at the everyday cooking market

Highland Game has massively expanded listings of its added-value venison products in Sainsbury’s and will now be available in the retailer’s English stores for the first time.

From Monday, its six-strong range will be stocked in 250 Scottish and English stores - approximately 200 of which are in England.

The range includes “family favourite” venison meatballs, venison burgers with a garlic and cheese melt and grill steaks for “everyday cooking and fuss-free BBQ”.

“We love the new burger cheese melts and the Med sauce for the meatballs - it really lifts the taste with that extra oomph,” said MD, Christian Nissen.