Cussons is extending its Imperial Leather brand with the launch of Foamburst Cleaning Wash, a liquid soap for the bathroom. The newcomer, which comes in three variants, follows the Foamburst Shower Gel range onto the market. More than £1m has been earmarked to support the launch, which is being spent on poster treatments, consumer promotions and PR support. A Try Me Free' neck collar promotion starts in the New Year. Rsp: £2.49. {{MARKETING - P&P }}

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