Somerset brewer Wadworth is pumping £1m into marketing its 6X ale. The beer will be the focus of a new campaign where taglines use the brand’s name instead of ‘sex’. One poster shows a near empty pint with the line ‘6X starved’ while another has a full pint and the words ‘Enjoy full 6X here’.
The ads will appear on outdoor posters sites as well as in national newspapers.

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